BAND for School
Build a new school admin website to securely manage school communities with an intuitive UI/UX, streamlining task flows and oraganically seamless parents, children, and school faculty. Designed with a user-centric approach, we prioritised the unique needs of faculty, parents, and teachers from the outset, ensuring a tailored and efficient experience.
Role Lead design
Platform PC Web
Year May - July 2024
Team 1 Product Designer, 1 Product Owner, 1 Engineer
Product at BAND
Background
BAND is one of the largest private social networking services with 100M+,
designed to help people with similar interests stay organised and connected within communities, teams, and organisations.
With 100 million downloads and 8 million leaders across 179 countries, Band offers group messaging, announcements, and photo albums, making it a powerful tool for collaboration. It primarily targets Korea, the U.S., and Japan and serves schools, sports teams, clubs, and businesses.
Notably, 49% of users belong to school communities, where BAND serves as a central hub for announcements, clubs, reminders, and team coordination—all in one place.
Problem
Under school privacy laws, parents and faculty have the right to access, update, and delete student records. BAND needed a secure, centralised system to manage these requests efficiently, especially in cases involving cyberbullying, fraud, or other safety concerns.
Band for School as an official community channel that helps schools stay compliant with FERPA and privacy laws. To achieve this, it’s crucial to build the admin website before the start of the new school season to allow faculty to manage all school bands and prevent issues like cyberbullying and safety concerns in advance. To start, I approached each user segment to define the main features tailored to their specific needs.
Project Goal
Help schools securely and efficiently manage student record requests while ensuring compliance with privacy laws, aiming to provide a user-friendly system where parents, faculty, and school administrators can access, update, and delete student records with ease, while protecting private data transparently.
Creating an interface that is intuitive and easy for parents, childeren and school faculties to use.
When addressing each segment of the audience, it is important to emphasise the following aspects.
Solutions
Designing intuitive workflows and clear access controls to ensure that parents, students, and faculty can interact safely and effectively within their school communities. This includes providing a seamless user experience across devices, from desktop to mobile, ensuring accessibility and ease of use at every level.
Following the user journey,
The 3-Step Process for School Band
Impact
Schools 120+ / WAU 4.4%NRU 23.5%
After launching in Sep 2024 for the new school season, partnered with 120+ schools in the U.S. within two months. This led to a 4.4% increase in Weekly Active Users (WAU) and a 23.5% growth in New Retained Users (NRU).
The positive impact on the school band’s success as the official school channel reflects that the platform has effectively integrated into the school ecosystem, likely driving both user engagement and loyalty.